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  How to Improve Your Website’s Ranking on Google Every company or personal brand must have a strong online presence.If your website isn't ranking high on Google, you're missing out on valuable traffic and potential customers. Whether you're running an e-commerce store, a blog, or promoting a digital marketing course in Kerala, improving your website's search engine ranking is essential. In this guide, we’ll explore effective strategies to help your site rank higher on Google. 1. Perform Keyword Research Keywords are the foundation of SEO. Research and target the right keywords that align with your audience’s search intent. Use tools like: Google Keyword Planner Ahrefs SEMrush Ubersuggest Make sure to use both short-tail and long-tail keywords in your content. For example, instead of just using "digital marketing course," a more specific keyword like "digital marketing course in Kerala" can help you target a more relevant audience. Understanding Sea...

  Top 5 Digital Marketing Tools for Small Businesses Introduction: For small businesses, effective digital marketing can be the key to standing out in a competitive market. With limited resources, it's essential to use tools that are both affordable and powerful enough to help you grow your brand. Fortunately, there are a variety of tools available that can help small businesses succeed in the digital world. These tools can assist with everything from analyzing your website’s traffic to creating stunning social media graphics, making digital marketing more accessible than ever. In this blog post, we’ll take a closer look at the top 5 digital marketing tools that can help small businesses streamline their marketing efforts, boost their online presence, and drive growth. 1. Google Analytics Overview: Google Analytics is a free and indispensable tool for any small business looking to measure the effectiveness of its online presence. With Google Analytics, you can track the performanc...