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  What is Content Marketing? Content marketing is a strategy that involves creating and distributing digital content to engage an audience and build trust in a brand Importance of Content Marketing Content marketing is an important part of digital marketing because it can help businesses: Increase visibility Content marketing can help businesses reach more potential customers and become more well-known in their industry.  Build trust Content marketing can help businesses establish themselves as experts and build trust with their audience.  Improve authority Content marketing can help businesses become thought leaders in their industry.   Foster loyalty Content marketing can help businesses build relationships with their customers and encourage repeat purchases.  Lead generation Content marketing can help businesses generate more leads and develop relationships with potential customers.  Increase conversions Content marketing can help businesses increase co...